Its research shows there has been a spike in enquiries for “how-to” tips on starting an online casino. How has Bet Providers localised for LatAm? “ This is a great opportunity for all businesses to start their gambling site and get ahead of the competition.” “ It’s true that complete legalisation of betting and casinos in Brazil is coming next year which means now is the time for the top to make their next move,” Bet Providers said. But the market may soon be much larger, after the country’s Chamber of Deputies voted to legalise online and land-based gambling in the country in a landmark decision, in February 2022. Legal sports betting in Brazil has been on the cards since 2018 and awaits an enabling decree from the country’s president. Betting is the most powerful product, with casino and live casino products seeing a tremendous rise in the country.” “ Brazilians are notoriously famous for their passion for football, which translates into a love for betting. “ LatAm and Brazil in particular is a bet for every sportsbook and casino platform provider since mobile gambling is especially popular here,” it said. Suppliers and operators alike need to be ready to attack as soon as the whistle blows for the kick-off.īet Providers, through its research of the market, can support its partners with key insights.
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Trial and error simply will not work for gaming companies, especially in such a competitive field. To take that range of solutions and build a cohesive and attractive offering is crucial for Bet Providers’ partners. The jewel in the crown: Brazil moves towards market liberalisation “ We are monitoring the situation closely, making sure we provide a great market-product fit, with a range of games, multicurrency solutions and multilingual sites that cater to the needs of the region.” “ The evolution of the market will be enormous as soon as complete legalisation takes place, which is bound to happen any time now,” a spokesperson for Bet Providers explained.
Chile, Uruguay and Peru are all in the process of legalising online betting and gaming, while positive steps have been taken in Brazil across multiple channels and verticals.īet Providers has kept a close eye on the region’s development, and its research shows potential for exponential growth across Latin America. Across the continent, smartphone penetration is expected to reach 73% by 2025, according to GSMA, with internet penetration for Latin America and the Caribbean reaching 74% by 2020, World Bank estimates show.Īnd this connected penetration will have an expanding range of legal gambling options available. While there has been a significant lag since the launch of Colombia’s regulated igaming market in 2016 and other countries following suit, the sheer size of the addressable market makes LatAm particularly appealing for the gaming industry.īrazil alone has a population of over 200 million. Opportunities for the gambling industry in LatAm Bet Providers, which has been tracking opportunities in LatAm over a number of years, believes now is the time for the industry to act. On the supply side, this creates scope for businesses capable of providing that expertise to become a key pillar of an operator’s entry strategy.
For this push, local know-how can be the key factor between a successful roll-out and beating a hasty retreat. International operators are striking partnerships or snapping up established native brands in preparation.
Understandably, there are multiple operators and suppliers positioning themselves to take advantage. Multiple territories are in the process of liberalising, complementing recent province-by-province launches in Argentina.
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